blakegunnels.com
Privacy Policy
Last updated: November 5, 2026
This website is run by MJ Sandbar Resources, LLC, which publishes under the BluffLight Books imprint. If you have a question about anything here, write to blake@blufflight.com and a person will answer you.
The short version
I collect an email address when you ask for a free story or join the reader list, and a name and shipping address when you order a signed book. I use Google Analytics to see how many people visit and which pages they read. I do not sell your information to anyone, and I never have. You can leave the list at any time, and you can ask me to delete what I hold.
The rest of this page is the detail behind that.
What I collect, and where it comes from
| Where | What |
|---|---|
The reader list (/join, the free-story pages, the Brightwater notice) |
Your email address, sometimes your first and last name, and which stories you asked for |
Signed copy requests (/signed-copies/) |
Your name, email address, shipping address, the title you want, and anything you write in the inscription or notes fields |
Speaking requests (/speaking/) |
Your name, email address, organization, what kind of group it is, the location, possible dates, how many people, how long you want me to speak, and your notes |
Book club requests (/book-club/) |
Your name, email address, organization, location, how many are attending, whether it is in person or online, the date, and your notes |
| Email you send me | Whatever is in it |
| Automatically, on every visit | Pages viewed, approximate location by region, browser and device type, and how you arrived. See Analytics below |
I do not collect payment card details. When you order a signed copy, I reply with a Stripe payment link. You enter your card details with Stripe, not with me, and I never see them.
I do not ask for your date of birth, your phone number, or anything else I do not need.
Analytics and cookies
This site uses Google Analytics 4. It sets cookies in your browser named _ga and _ga_BRGDDGEHPQ that let it recognise a repeat visit, and it reports to me in aggregate: how many people came, roughly which region they came from, and what sort of device they used. I use it to find out whether anybody is reading, nothing more. I do not use it to build a profile of you, and I do not run advertising pixels of any kind.
Every page also loads a small performance script from Netlify, which hosts this site, and that measures how quickly pages load rather than who is reading them. Netlify's servers also keep a record of each request, as described below.
You can refuse the Google Analytics cookies in your browser settings, or install Google's opt-out add-on, and the site will work exactly the same.
Some pages load their typefaces from Google Fonts, which means Google receives your IP address when one of those pages loads.
Nothing else on this site tracks you. There are no advertising networks, no social media pixels, and no session recording.
Who else handles your information
I use a small number of outside services to run this. Each one holds only what it needs, and each has its own privacy policy.
| Service | What it does | What it sees |
|---|---|---|
| Netlify | Hosts the site, receives form submissions, and measures page speed | Everything you type into a form, plus server logs of each request, including IP addresses |
| MailerLite | Runs the reader list and sends the emails | Your email address, name if given, which stories you chose, and whether you opened an email |
| BookFunnel | Delivers the free stories | Your name and email address |
| Stripe | Takes payment for signed copies | Your payment details, which go to Stripe directly and never to me |
| Analytics and fonts | Usage data as described above |
None of these are advertising companies buying your data. They are the plumbing, and I pay them to do a job.
How long I keep it
| Reader list | Until you unsubscribe or ask me to remove you |
| Signed copy orders | Kept as long as Florida requires for sales tax records, then deleted |
| Email you send me | Until it is no longer useful to keep |
| Analytics | 14 months, which is Google's setting for this property |
What you can do about it
You can, at any time:
- Leave the list. Every email I send has an unsubscribe link at the bottom, and it works immediately.
- Ask what I hold about you. Write to blake@blufflight.com and I will tell you.
- Ask me to correct it or delete it. Same address. I will do it, and I will confirm when it is done.
- Refuse analytics cookies, through your browser or Google's opt-out add-on.
You do not need to give a reason for any of these, and asking costs you nothing.
If you live in California
California gives you the right to know what personal information a business collects, to have it deleted, to correct it, and not to be discriminated against for asking. I do not sell personal information and I do not share it for cross-context behavioural advertising, so there is nothing for you to opt out of on that front. For anything else, use the email address above.
If you live in the EU or the UK
I ship books to the United States only, but the reader list is open to anyone, so this may apply to you. My basis for emailing you is your consent, which you gave when you signed up, and which you can withdraw with the unsubscribe link. You have the right to access, correct, delete, or export what I hold, and to complain to your data protection authority. MailerLite, which stores the list, operates under EU data protection law.
Children
This site is not directed at children under 13, and I do not knowingly collect information from them. If you believe a child has signed up, write to me and I will remove the record.
Changes to this policy
If this changes, the date at the top changes with it. If it ever changes in a way that affects what I do with information I already hold, I will say so in an email to the list rather than quietly updating the page.
Contact
MJ Sandbar Resources, LLC BluffLight Books 3005 W Lake Mary Blvd Ste 111, #2021 Lake Mary, FL 32746
blake@blufflight.com